Case study · Seal Tech Insulation · Southeast Michigan

A dormant channel. A sleeping giant.

Seal Tech had been in business for years — great work, loyal customers, and a YouTube channel with six videos from 2016. They joined our system in December 2025. These are their numbers by April 2026. Real client, real numbers, no fluff.

12,311
YouTube views in 90 days — up 157%
129.95K
social impressions — up 11,440%
100
ad leads at $25.14 each
84.32K
post reach — up 35,033%
"We were getting 2–3 leads a month in the winter. After, we had 47 leads in one month at $15 each. We closed multiple jobs in the $8,000–$15,000 range. It paid for itself in the first week."
Jack S. — Owner, Seal Tech Insulation
The transformation

Before. After.

Before · pre-December 2025
  • 6 YouTube videos — all from 2016, channel dormant for nine years
  • Near-zero social presence — no consistent posting, reach or engagement
  • 2–3 leads a month in winter — no digital pipeline for the slow season
  • No paid ad system — referrals only
  • Invisible online — competitors showing up in search, YouTube and social
After · January–April 2026
  • 12,311 YouTube views in 90 days — top videos hitting 1,600+ views each
  • 129.95K total impressions — Facebook 104K, Instagram 22.6K, Google Business 2.38K
  • 100 leads from paid ads at $25.14 each — multiple $8K–$15K jobs closed
  • 85% average video watch rate — viewers rewatching content
  • Paid for itself in the first week — in Jack's own words
YouTube · last 90 days

The channel came alive.

12,311
total views, up 157%
26.9
hours of watch time, up 129%
85%
average watch rate
1,500+
organic views in four days on the top video
#VideoAvg. watchViews
1Open Cell vs. Closed Cell Spray Foam: The Pillow Test!85.5%1,674
2How Long Has Seal Tech Insulation Been Serving Commerce, MI?100.7%1,634
3Is insulation only for the winter? Think again!172.6%1,372
42x4 vs. 2x6 Walls: Which Spray Foam is Better?66.3%1,366
5Worried about spray foam fumes? Safety for Canton, Plymouth…72.3%1,351
6Is your Milford, Hartland, or Highland home a Yeti cup or a Starbucks cup?71.4%1,300

Notice the town names in the titles. Every video is built to rank in a specific service area — the same playbook we use for roofers in their zip codes.

Social · Jan 1 – Apr 16, 2026

From zero to everywhere.

Facebook
104.6K
impressions, up 51,678%
Instagram
22.65K
impressions, up 77,989%
Google Business
2.38K
impressions, up 165.7%
105 posts published
480 total likes
36 new followers
84.32K post reach
Facebook ads · Jan 17 – Apr 17, 2026

100 leads. Under $26 each.

While the organic content built trust, the paid system captured demand — local leads from Seal Tech's own service area, on a $35-a-day budget.

Facebook Ads Manager · Ongoing campaign
Seal Tech Insulation – Local Leads – I-275 Corridor
Results
100
Cost per lead
$25.14
Amount spent
$2,513.60
Impressions
99,081
Unique reach
28,090
Daily budget $35 · 7-day click attribution

Content that gets watched

85%+ watch rates tell YouTube the content is worth showing, so it pushes it to local homeowners for free.

Omnipresence builds trust

When homeowners see you on YouTube, Facebook, Instagram and Google, they stop shopping around. That's what 105 posts in four months builds.

Ads that convert

Organic warms the audience; ads capture the demand. At $25 a lead and $8K–$15K jobs, one closed job covers months of spend.

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